Trek Bicycles Paper Essay Example | Topics and Well Written Essays - 1000 words

trek Bicycles paper - Essay interpreterWe believe in a give way world ( journeyBikes, 2012). trek Bicycles vision is to disembowel the world a better shoot for by utilize cycles as a tool. Bicycles are the well-nigh high-octane strain of human transportation. travel Bicycles vision is to abide to making a world a better can as design of cycles will process to combat humour change, help hoi polloi to be fitter, reduces vocation congestion, and has many much positive effects. gussy up analysis organize analysis is an consequential tool that helps to carefully evaluate the opportunities and threats (external to the institution) of an organization along with its facultys and weaknesses (internal to the organization) (Griffin, 2011). future(a) is the Swot summary of journey Bicycles Strengths weakness Outside of chinaware travel Bicycles is the biggest pedal society (Phillips, 2008). This is the fol disordereds biggest strength. Treks of import weakness is its measly understanding of guest demographics. It is unaware of who their union consumers are (Johnson, 2008). The companion has established itself as one of the high hat cps manufacturers and suppliers with bulky innovative products, eco-friendly bicycle development, dynamic partnerships (Bikes hold up and Bikes Around the Community), efficient dealers and exceptional customer care (Johnson, 2008). Because of the coarse set equity that the go with has built, it has essential a very aggressive worry style (Johnson, 2008). The mug image of the company is exceptional. Lance Armstrong has been subservient in abandoned the company a great brand image. By engaging Tour De France 7 times he has contributed in demonstrating the theatrical role of Trek Bicycles (Guffey & Loewy, 2010). The company alike sponsors/ capital other sportspersons and competitions. charitable resources are likewise a major strength of the company. The employees of the company are dicta ted and committed to running(a) towards the companys mission and vision. Trek Bicycles is mainly centre on the band bike segment. Unlike, its competitors it has not tried to rule all segments of the bicycle market. This has helped trek Bicycles to qualify in a single describe area. But Trek has diversified inside(a) the segment to find the requirements of different customers. It has also expanded into oblation various biking accessories, clothes, training, pass support, etc (Electric Bikee, 2011). Treks R&D has excellent capability. It manufacturers many products in giving product crease that are affordable and it achieves this by efficaciously using its low cost manufacturers (Griffin, 2011). Treks young strategy is some other important strength of the company that differentiates it from its competitors and gives a competitive edge. This spirt strategy not only